01. Introduction & Scope

This Privacy Policy governs the processing of personal information by E and H Trading (Pty) Ltd (Registration Number: 2025/380328/07). We are committed to protecting your privacy and ensuring that your personal data is collected and processed in strict compliance with the Protection of Personal Information Act, 2013 (POPIA) and the Promotion of Access to Information Act, 2000 (PAIA).

This policy applies to all clients, website visitors, and third-party contractors engaging with our digital infrastructure and services.

02. Collection of Information

We only collect information that is structurally necessary to deliver our digital engineering, marketing, and corporate compliance services. This includes:

• Entity Data: Corporate registration numbers, VAT numbers, and physical addresses.
• Contact Data: Names, email addresses, and phone numbers of appointed liaisons or Information Officers.
• Operational Data: Website source files, server credentials, and digital footprint analytics required to execute Service Level Agreements (SLAs).
• Financial Data: Billing information and Proof of Payment (POP) documentation.

03. Purpose of Processing

Your data functions as the foundation of the services we engineer. We process personal information strictly for the following operational purposes:

• To design, deploy, and maintain high-performance websites and e-commerce architectures.
• To execute targeted digital marketing and SEO campaigns across platforms like Google and Meta.
• To generate statutory documents (such as PAIA Manuals) on behalf of our clients.
• To issue invoices, manage accounts, and fulfill our contractual obligations.

04. Confidentiality & Public Deployment

Given our operational role as a digital marketing and development firm, a clear distinction must be made regarding data confidentiality:

Mandatory Written Disclosure: Clients are strictly required to confirm in writing which specific data provided to E and H Trading must be handled with specialized confidentiality.

Default Public Status: Any information, images, text, or data supplied to us for the express purpose of building public-facing websites, SEO matrices, or digital advertising campaigns will, by default, be treated as non-confidential in the context of achieving those specific marketing goals.

05. Data Security & Retention

We deploy industry-standard encryption, secure cloud infrastructure, and access-control protocols to prevent the loss, misuse, or unauthorized alteration of your personal information.

In accordance with POPIA, we retain personal information only for the duration necessary to achieve the specific purposes for which it was collected, or as required by prevailing South African tax and corporate laws.

06. Information Sharing & Third Parties

E and H Trading does not sell, rent, or trade your personal information. Data is only shared with trusted third-party infrastructure providers (e.g., hosting servers, payment gateways, Google/Meta advertising networks) strictly to execute the services you have mandated.

We ensure that all third-party operators comply with stringent data protection laws equivalent to POPIA.

07. Cookies & Tracking Technologies

Our website utilizes cookies and server-side tracking metrics to monitor structural performance and user engagement. These tools help us analyze site traffic and optimize the user experience. You retain the right to control or disable cookie tracking through your individual browser settings.

08. Data Subject Rights

Under POPIA, you possess the structural right to control your personal data. You may request:

• Access to the personal information we hold about you.
• The correction of inaccurate or incomplete data.
• The deletion or destruction of your personal information (subject to legal retention requirements).
• To object to the processing of your personal data.

09. Information Officer Contact

To exercise any of your statutory rights, or if you require clarification regarding this policy, please submit your request to our registered Information Officer: